Nielsen study shows highest amount of usage since stats began being kept in the 1950’s.
TV set usage was at an all-time high in third-quarter 2008, according to Nielsen’s latest study. A TV set was on in the average home for 8 hours and 18 minutes per day, the highest number since Nielsen has been keeping stats (since the 1950’s), according to the company.
Individual viewership was up as well, with the average person watching 142 hours and 29 minutes of TV a month, up more than five hours from 136 hours and 54 minutes in the third quarter of 2007.
but wait — because if the ratings for all my shows are down … then what conclusions am I to draw from this?
or are they just counting when I pause Colbert for 43 minutes to watch videos on Tumblr?
